AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, AirAsia could blaze a path for travel and other industries not endemic to the mobile space. Companies looking to expand their mobile business should take lessons from its journey, wherever its final destination may be.
The app is built around the company’s online travel agent (OTA) platform, which sells flights from AirAsia and other airlines, as well as hotel accommodations. In October 2021, AirAsia had more than 700 airline partners, 3,000 destinations, and 300,000 hotels in its super app.
New services feed into the core and tap into existing strengths. These services include: