Marketers’ Roundtable: Why the Healthcare Industry Is Embracing Virtual Reality

Marketers’ Roundtable: Why the Healthcare Industry Is Embracing Virtual Reality

And how organizations can get started

Dr. Justin Barad
Co-Founder and CEO
Osso VR
Malie Collins
Program Manager
Stanford Neurosurgical Simulation and Virtual Reality Center
Dr. Athanasios Raikos
Director, Medis Media
Assistant Professor of Anatomy, Bond University
Dale Voorhees
Director, Educational Technology
University of Central Florida College of Medicine

Virtual reality (VR) has a fast-growing list of applications in the healthcare field, from patient therapy to medical training, surgical planning and patient education. As part of our April report, "Virtual Reality Beyond Gaming: Solving Business Problems in Industries," eMarketer spoke with four industry leaders who are championing VR in various medical settings about what the technology has done for their organizations—and what's on the horizon.

eMarketer:

How is VR used across the healthcare industry today?

Dr. Justin Barad:

Training is probably the biggest and most important application, though there are other exciting areas as well. Therapeutic VR is being used to treat pain and anxiety in inpatient settings, and for things like eye conditions and neural rehabilitation. There are also psychological applications of VR for PTSD [post-traumatic stress disorder], anxiety and phobias.

With medical visualization, patients' CT scans and MRIs can be reconstructed in 3-D and put into VR so they can be used for surgical planning and patient education. And in some experimental applications, like telesurgery, VR is used to remotely operate surgical robots.

Interview conducted on February 14, 2018