Similarly, Amazon reported that apparel—specifically athleisure—was a “holiday gifting favorite” and cited adidas, Columbia and Nike as some of the most-selected fashion brands added to Amazon Wish Lists. That comes as no surprise—apparel continues to benefit from strength in the activewear sector, where companies including Nike, adidas and Under Armour increasingly compete outside their core market.
“The athleisure movement has risen in tandem with the health and wellness industry. Today more than ever, consumers are prioritizing health and wellness, and companies like Nike, lululemon and adidas have really capitalized on this trend,” said Cindy Liu, forecast analyst at eMarketer.
Overall, we expect apparel and accessories retail ecommerce sales in the US to hit $118.41 billion in 2019, with that figure climbing throughout the end of the forecasting period to reach $171.54 billion by 2022.
“Online apparel sales have been climbing sharply as consumers acclimate to buying clothing online. For apparel items, the desire to see, feel and try on merchandise is one reason why consumers have been apprehensive about clicking the buy button. But now, with more and more retailers offering easy return policies and free shipping, this is no longer the case,” Liu said.