Which device drives the highest ecommerce conversion rates for US retailers?

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

For US retailers, ecommerce conversions are increasingly taking place on mobile phones. As of Q3 2021, their conversion rate has grown to 2.2% over the past year, while desktop computers, the dominant device, saw their rate drop to 3.7%. This suggests that retailers’ social commerce efforts may be paying off, and that 2022 will bring more viral shoppable content.

More like this:

• Report: Insider Intelligence's Retail Trends to Watch in 2022
• Article: Mcommerce to double its share of retail sales by 2025
• Article: Platforms catch social commerce fever, with varying degrees of success