Key stat: 92% of local marketing and SEO professionals worldwide experimented most with ChatGPT in their work in July 2023, according to an August survey by SurveyMonkey.
Beyond the chart:
- This year, 58.0% of US generative AI users will use the tech for work. Come 2025, that figure will be 70.6%, according to our forecast.
- Users can now use voice and images to prompt ChatGPT, which could make it even more useful in the workplace.
- When using AI for SEO purposes, be aware of potential liabilities, as the tech could violate intellectual property laws.
Use this chart:
- Evaluate your business’s ChatGPT approach.
- Determine which AI you should experiment with.
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Note: Respondents were asked, "Which generative AI platforms are local marketers experimenting with most?"
Methodology: Data is from the August 2023 BrightLocal "Local Search Industry Survey 2023." 534 local SEO and marketing professionals worldwide were surveyed during July 2023 conducted by SurveyMonkey.