Beyond the chart: In North America, 89.7% of the population will be online this year, versus Asia-Pacific’s 61.1%. But the situation is flipped when it comes to online shopping: Asia-Pacific will boast 61.0% of the world’s digital shoppers, while North America will have just 8.5%, which helps explain why Alibaba’s ecommerce sales in China are nearly triple Amazon’s in the US.
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Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.