Worldwide ecommerce sales growth has declined to all-time lows, and digital ad spending growth has followed in its tracks. What can we learn from existing trends and the long-term outlook for these two key metrics?
Global ecommerce sales and digital ad spending have tracked each other’s growth trajectory for years. Worldwide ecommerce sales growth has marginally exceeded digital ad spending growth for most of the past dozen years. However, the two metrics usually move in tandem, with ecommerce booms heralding ad spending booms, and ecommerce deceleration heralding ad spending deceleration.
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