Product categories driving ecommerce sales growth
Three categories, in particular, will drive ecommerce sales growth: food and beverage, furniture and home furnishings, and auto and parts.
Computer and consumer electronics is the most popular ecommerce category by sales. This year, it will account for nearly ARS 400 billion (more than $3 billion)—or more than one-fifth of Argentina’s retail ecommerce market. It has held the No. 1 spot since at least 2018 and will do so through 2026.
Four additional categories will have at least ARS 200.00 billion ($1.68 billion) in retail ecommerce sales this year: apparel and accessories, food and beverage, furniture and home furnishings, and auto and parts.
The food and beverage category, in particular, will see noteworthy gains.
- Online sales of food and beverage will triple between 2020 and 2022. As a result, the category will surpass furniture and home furnishings in ecommerce sales for the first time this year.
- In 2024, food and beverage will overtake apparel and accessories to become the country’s second-largest category by ecommerce sales volume.
- Food and beverage will remain in the No. 2 spot from 2024 to 2026. During that period, apparel and accessories will hold fast at third, followed by furniture and home furnishings.
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