The news: Paramount and Nielsen have buried the hatchet after a four-month conflict that saw the TV network cut ties with the measurement firm in favor of rival VideoAmp.
The multiyear renewal calls for Paramount to use several Nielsen products, including the recently certified Big Data + Panel, Nielsen One, and more. The deal will cover all of Paramount’s linear and streaming operations.
The big picture: Paramount and Nielsen’s clash reportedly centered on the latter’s “substantial price increases,” per Paramount—something Nielsen publicly disputed—while shining a spotlight on how Nielsen’s growing number of competitors may fare.