The findings: With 1 in 5 Gen Zers residing in India, EY recently studied Indian Gen Zers to learn about their financial preferences—and how banking services around the globe must evolve to capture their interest.
Here are the report’s key takeaways:
- 83% of Gen Zers in India prefer digital banking but still seek human interaction for major financial decisions. This corresponds with our findings that consumers want better digital experiences and technology, but not if it replaces that human interaction.