Great creative is the No. 1 driver of all campaign success, but how do brand marketers know if their Snap Ads are effective? Evaluating the campaign’s visual data is a good place to start.
Key visuals like frequency of scene changes, call-to-action word choice, and other creative elements can influence overall ad performance. Snap Ads with people, for example, saw a 45% lift in video view rate (VVR), while those with a close up of a person yielded a 120% lift in VVR, according to a VidMob and Snap report that analyzed 11,000 retail brand ads.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring VidMob's founder and CEO, Alex Collmer, and Snap’s Tom Bates, creative strategy leader for retail, ecommerce and apps. They shared insights from the Intelligent Creative playbook used by the world’s leading digital marketers to develop impactful Snap Ads.
Watch this webinar and learn:
- How to integrate data from key visuals into the creative process
- What kind of first-party data to use to make “measurably better” ads
- Creative tips and best practices for retail and ecommerce brands using Snap Ads