What consumers want from loyalty programs

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When it comes to loyalty programs, 61% of consumers worldwide would use them more if rewards were applied automatically. More than half would be tempted if they could use rewards across multiple brands, personalize their rewards, or track their points easily.

Beyond the chart: Amid inflating prices and deflating brand loyalty, programs that unlock deals and discounts are key for brands to retain customers. Around the world, 56% of consumers said they’re more likely to buy from a brand with a loyalty program, but 64% of loyalty program members don’t redeem rewards more than a few times a year. Consumers are looking not just for personalized perks, but for perks that don’t make them jump through hoops.

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