Rampant inflation has put Western Europe’s brands and businesses under severe pressure to answer how and where to advertise when consumers are slashing their spending. We focus on key trends and strategies that can help firms preserve market share and consumer loyalty in the near term and lay foundations for future growth.
As inflation soars, companies must fight for a share of consumer spending. The continuing impacts of the Russia-Ukraine war and other political, social, and commercial issues affect nearly every household and business. With a possible recession looming, consumer spend is falling, and many firms are struggling to survive.
So, how can advertisers persuade consumers of the value of their products and services, especially if their prices are also rising?
Exportable files for easy reading, analysis and sharing.
Reliable data in simple displays for presentations and quick decision making.