Western Europe Sustainability in Advertising

Conquering Digital Ad Supply Chain Inefficiencies Is Key

The digital advertising industry is responsible for significant carbon emissions. This year, the EU’s Corporate Sustainability Reporting Directive (CSRD) will compel businesses operating in the region to report on these emissions. Now more than ever, the industry should address the digital inefficiencies that are fueling most of this output.

Key Question: How important is advertising-related sustainability to marketers in Western Europe, and what can they do to reduce their emissions?

Key Stat: Sustainability registers as one of the top three challenges to digital advertisers in Europe, cited by more than a quarter (27%) of them.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

8expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Industry emissions may be proportionally small, but they still add up to a big issue
    3. Advertisers feel sustainability is important, but better measurement is required
    1. Ad formats and ad tech inefficiencies are the biggest contributors to emissions
    2. Insider Intelligence Interviews
    3. Sources
    1. Media Gallery

    Interviewed for This Report

    Andrew Buckman
    Vice President, Marketing and Investor Relations
    Interviewed February 12, 2024
    Anne Coghlan
    Co-Founder and COO
    Interviewed February 9, 2024
    Virginie Dremeaux
    Vice President, Marketing and Communications, International
    Interviewed February 12, 2024
    Jordi Capdevila Espitia
    Vice President, Marketing
    Interviewed February 13, 2024
    Emma Newman
    Chief Revenue Officer, EMEA
    Interviewed February 14, 2024
    Ruben Schreurs
    Chief Strategy Officer
    Interviewed February 8, 2024
    Lauren Wakefield
    IAB Europe
    Marketing and Communications Director
    Interviewed February 16, 2024

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.


    Bill Fisher


    Carina Perkins
    Senior Analyst
    Tracy Tang
    Senior Researcher
    Paul Verna
    Principal Analyst

    "Behind the Numbers" Podcast