The pandemic fueled a bigger-than-expected increase in video viewing in 2020, and that audience is still growing. But given sharp rises in the cost of living, some consumers in Western Europe are cutting back on subscription video services.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our latest forecast for digital video viewers in Western Europe, including breakouts by age for France and Germany. Plus, a look at the top platforms serving the region.
KEY STAT: Nearly 80% of internet users in Western Europe already watch digital video at least monthly. In 2025, that audience will number 300.1 million.
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