Western Europe Digital Grocery 2024​

Online Sales Accelerate as Click and Collect Gains Momentum and Consumers Seek Deals in Loyalty Apps​

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About This Report
Digital grocery sales are growing again across Western Europe as inflation forces higher spending, click and collect gains momentum, and mobile loyalty schemes come to the fore. ​

Buoyed by inflation and a rise in the number of digital buyers, grocery ecommerce sales are growing strongly again in Western Europe. Even when shopping in-store, consumers are embracing digital experiences, from mobile loyalty apps to scan-and-go technology. This deck will:

  • Share our latest forecasts for grocery retail and ecommerce sales in the UK, France, Germany, Italy, and Spain.
  • Explore the digital trends shaping the European grocery sector in 2024, including click and collect, mobile loyalty programs, the digitization of the store, and retail media.
  • Provide strategies for grocery retailers to capitalize on opportunities for growth.

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authors

Carina Perkins

Contributors

Oscar Bruce Jr.
Senior Forecasting Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Jasmin Ellis
Forecasting Analyst
Bill Fisher
Principal Analyst, UK
Amy Rotondo
Director, US Research