Western Europe Digital Grocery 2024​

Online Sales Accelerate as Click and Collect Gains Momentum and Consumers Seek Deals in Loyalty Apps​

About This Report
Digital grocery sales are growing again across Western Europe as inflation forces higher spending, click and collect gains momentum, and mobile loyalty schemes come to the fore. ​

Buoyed by inflation and a rise in the number of digital buyers, grocery ecommerce sales are growing strongly again in Western Europe. Even when shopping in-store, consumers are embracing digital experiences, from mobile loyalty apps to scan-and-go technology. This deck will:

  • Share our latest forecasts for grocery retail and ecommerce sales in the UK, France, Germany, Italy, and Spain.
  • Explore the digital trends shaping the European grocery sector in 2024, including click and collect, mobile loyalty programs, the digitization of the store, and retail media.
  • Provide strategies for grocery retailers to capitalize on opportunities for growth.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Carina Perkins


Oscar Bruce Jr.
Senior Forecasting Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Jasmin Ellis
Forecasting Analyst
Bill Fisher
Principal Analyst, UK
Amy Rotondo
Director, US Research

"Behind the Numbers" Podcast