Upgrades gone wrong: Wells Fargo’s planned client transition to Vantage is staged over six months. But even with careful planning, digital upgrades can still be risky with so much on the line.
- In May, VyStar Credit Union experienced a weeks-long mobile app and website outage as it attempted to conduct routine upgrades to the platforms. As a result, some long-term customers decided to leave the credit union altogether.
- Similar digital disruptions occurred when BB&T Bank and SunTrust Bank merged to create Truist Bank, and when People’s United Bank was acquired by M&T Bank. Both banks faced a slew of frustrated customers.
The botched transitions and upgrades reveal just how easy it is to fracture relationships and lose consumers’ digital trust.
Our US Banking Digital Trust Benchmark report shows that while incumbent banks lead in digital trust, digital-only competitors are giving them a run for their money. Not naturally digital-native, incumbents must constantly upgrade their tech stacks to stay relevant. A single bad experience during the upgrade can cause customers to seek a new option that offers a better user experience.
Our take: Wells Fargo’s digital push could make the bank stand out among competitors, but it’s also working to dig itself out of a deep hole with consumers. The bank lost a lot of consumer trust in the fallout of its fake account scandal. As it works to rebuild that trust and provide personalized and intuitive digital solutions to customers, it must also recognize the risks—like making all of its products and services available solely through one platform that’s vulnerable to disruption—and ensure it has a foolproof contingency plan.
This article originally appeared in Insider Intelligence’s Banking Innovation Briefing—a daily recap of top stories reshaping the banking industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.