CDPs and Identity in the Marketing Ecosystem | Sponsored Content | Tech-Talk Webinar, On-Demand

Many marketers turn to customer data platforms (CDPs) to operationalize first-party data for decision-making across the enterprise. According to Winterberry Group and the Interactive Advertising Bureau, more than 40% of data professionals said they will devote their time and resources to identity resolution this year.

But some marketers have been disappointed by the results they’ve seen. In this session, Neustar will discuss ways to improve CDP performance. You’ll hear from a panel of marketing experts about maximizing value and opportunities of identity resolution and more.

eMarketer was pleased to host a Tech-Talk Webinar featuring Neustar’s Uma Kannappan, product marketing director, and Ryan Engle, head of product, customer intelligence, along with Zachary Van Doren, vice president of customer success at Quaero, and Michael Harrison, managing partner at Winterberry Group.

Watch this webinar and learn:

• What goes into identity resolution and why it matters
• How marketers can approach planning and solution design within CDPs
• How data analytics and science play a role in first-party marketing

MODERATOR

Uma Kannappan is product marketing director within Neustar’s marketing solutions division. Uma brings over 20 years of experience which spans various industries and sectors, including media and entertainment, telecommunications, internet pure plays, tech, consumer products, retail and healthcare. Uma has also worked with The Consumer Goods Forum, GS1 and Intel to develop industry thought leadership and co-marketing opportunities.

PRESENTERS

Ryan Engle is head of product for Neustar’s customer intelligence business, which provides identity verification and enrichment services to the world’s biggest marketers, call centers and data partners. Ryan has more than 15 years of experience working in the CPG industry. Prior to working with Neustar, he worked at Nielsen, where he partnered with the world’s largest and most influential CPG manufacturers.

Zachary Van Doren is vice president of customer success at Quaero. Zachary is responsible for leading and scaling customer success teams. He has over 20 years of experience in marketing and media strategy, analytics, technology and customer data management. Prior to joining Quaero, Zachary founded and served as President of CMO Labs, one of the first CDP solutions consulting agencies.

Michael Harrison is managing partner of Winterberry Group’s marketing consulting practice. With over 20 years of experience, Michael brings strategic and executive competencies in consumer marketing. Prior to Winterberry Group, he was a partner at RAZOR during its merger with NSI marketing services, which created Ansira. After the integration, he served as chief strategy and analytics officer at Ansira, leading the strategic direction of the firm and worked with clients such as Domino’s, Panera, Nestle N.A., Mitsubishi and La-Z-Boy.

HOST

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.