More than a quarter of the US population wears a connected device, including a growing number of older consumers who are interested in health and fitness tracking.
We continue to don more sophisticated wearables. Although growth in new users has slowed in recent years, Google’s renewed push into the wearables market, long dominated by Apple, may spur innovation and create new opportunities for apps and the marketers using them.
Key Question:How is the smart wearables market evolving, and how can marketers capitalize on the opportunities?
KEY STAT: By 2026, over 100 million wearable devices will connect to the internet in the US.
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Table of Contents
Executive Summary
The smart wearables market is growing older.
Smart wearables lag other connected devices in users.
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More than a quarter of the US population wears a connected device, including a growing number of older consumers who are interested in health and fitness tracking.