We continue to don more sophisticated wearables. Although growth in new users has slowed in recent years, Google’s renewed push into the wearables market, long dominated by Apple, may spur innovation and create new opportunities for apps and the marketers using them.
Key Question: How is the smart wearables market evolving, and how can marketers capitalize on the opportunities?
KEY STAT: By 2026, over 100 million wearable devices will connect to the internet in the US.
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