More than a quarter of the US population wears a connected device, including a growing number of older consumers who are interested in health and fitness tracking.
We continue to don more sophisticated wearables. Although growth in new users has slowed in recent years, Google’s renewed push into the wearables market, long dominated by Apple, may spur innovation and create new opportunities for apps and the marketers using them.
Key Question:How is the smart wearables market evolving, and how can marketers capitalize on the opportunities?
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More than a quarter of the US population wears a connected device, including a growing number of older consumers who are interested in health and fitness tracking.