Walmart's ad business surges 29% as retail media expansion accelerates

The news: Walmart’s advertising and retail media business is experiencing rapid growth, with ad revenue climbing 29% year-over-year to approximately $4.4 billion. This surge is fueled by increasing demand from sellers, a growing marketplace, and strategic moves like the acquisition of Vizio to expand its ad reach.

• Advertising, membership, and marketplace services accounted for over half of Walmart’s operating income growth, offsetting cost pressures from price investments and inventory.
• Walmart Connect's US ad revenues grew 24%, with a 50% increase in Marketplace sellers using Walmart’s ad platform.