The news: Walmart is rolling out three new returns options, and pledging to make “significant price investments in key categories” in the lead up to the holidays.
The convenience play: The three new returns options are:
The curbside returns option is similar to the curbside offering that Target announced in February (which also allows shoppers to have a latte delivered at the same time they make the return). Amazon has also sought to make returns convenient by allowing customers to return unboxed items at both Kohl’s stores and Whole Foods Market locations.
A competitive space: Walmart also said it has expanded its assortment of holiday gifts this season with more items, new brands, and more exclusives. It plans to offer “thousands more rollbacks this holiday” on top gifts in categories such as beauty, consumer electronics, and toys.
The big takeaway: Walmart is wise to look for ways to emphasize convenience as the holidays approach. Offering an extended returns window can encourage consumers to shop earlier, and rolling out curbside returns blunts one of Target’s value propositions.
This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.