The news: Walmart reportedly plans to offer buy now, pay later (BNPL) through its majority-owned fintech venture, ONE, people familiar with the matter told The Information.
Zooming out: The BNPL product will join Walmart’s other payments products, like Walmart Pay—the retailer’s proprietary mobile wallet.
It’s not the company’s first venture into BNPL, either:
It’s unclear how the new BNPL product from ONE will affect either of these.
The opportunity: Walmart can grab a slice of the popular US BNPL market. We forecast total payment value will grow 25.5% to hit $94.87 billion next year. A BNPL product it has majority ownership of means it can keep more of the income from transactions rather than sharing revenues with providers like Affirm.
ONE’s installment plan can encourage spending at Walmart from customers who want more payment flexibility. It might also help attract new customers who were curious about BNPL but didn’t trust unfamiliar fintechs and wanted the backing of a more trusted brand like Walmart.