Walmart closes in on Amazon’s retail search lead as its ecommerce bets pay off

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US consumers are increasingly turning to Walmart.com, YouTube, Instagram, and TikTok to start their online shopping searches, according to Jungle Scout. Amazon, search engines, and Facebook have lost share since Q1 2022.

Beyond the chart: After making various ecommerce improvements over the past year, Walmart recently revamped its website and app, implementing a homepage that encourages shoppers to scroll through products as they would on social media platforms. The redesign also provides a more curated experience to better showcase its product offerings.

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Methodology: Data is from the March 2023 Jungle Scout report titled "Consumer Trends Report: Q1 2023." 1,000+ US consumers ages 18+ were surveyed online during February 8-9, 2023. Respondents represented 48 US states, all genders, and ages, as well as all employment types and varying income levels.