The news: Visa is piloting a platform called the Visa Acceptance Cloud (VAC), which lets payment service providers embed transaction software into digital devices beyond standard payment terminals, per a press release.
More on this: VAC expands on Tap to Phone, the mobile point-of-sale (mPOS) product that Visa launched two years ago.
The opportunity: VAC can help Visa tap into unique purchasing opportunities to drive volume.
While in-person payments may have previously only occurred at a checkout counter, VAC lets fintechs enable purchasing in ways that may not have been possible before—like through digital advertising displays or unattended kiosks. These new payment opportunities make Visa a more attractive partner for fintechs to work with and can help bolster the network’s reach and volume.
The bigger picture: VAC is another example of how the POS is transforming as tech providers and payment players innovate and bring new transaction experiences to market. Other examples include autonomous checkout and hand-scan payments (biometrics), both of which may threaten traditional POS devices. These methods may reflect a wider push to enable convenient payments anywhere and in any form. And as technology matures, there will likely be new ways to purchase in-person that require little effort on the customers’ end.
Related content: Check out two of our reports that highlight how payment providers are innovating and adapting to shifting purchasing trends.