Virtual Reality Breaks Down Sales Barriers in the Home Services Sector

In specialized categories like home services, consumers have little to no knowledge of the products and services available to them—until they need a quick fix or want to renovate their homes. Kate Emery, marketing manager at GAF, spoke with eMarketer’s Sean Creamer about why the roofing company chose to invest in virtual reality (VR) for improving customer education, and how it created its VR experience. Emery was interviewed as part of eMarketer’s April report, "Virtual Reality Beyond Gaming: Solving Business Problems in Industries."

Most residential homeowners don’t go on their roof or have any roofing knowledge. Even commercial building owners don’t go on their roof.