Video content formats such as AVOD will continue to rapidly gain audiences over the next few years, even as overall digital video user growth levels off.
Digital video viewing has become fully mainstream across every demographic. But the kinds of video people watch—and how many services they view them from—will evolve rapidly in the near term.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
Who’s watching digital video and where?
How will the digital video audience change over the next few years?
What are the most popular digital video formats?
WHAT’S IN THIS REPORT? Our forecast for digital video viewers in the US, including subscription and ad-supported OTT video viewers. Plus, third-party data points on how many streaming services consumers are likely to subscribe to.
KEY STAT: After years of subscription OTT services dominating the conversation around streaming, more than half of the US population will be watching content on at least one ad-supported video-on-demand (AVOD) service monthly by 2026.
Here’s what’s in the full report
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Table of Contents
Executive Summary
Key Points
How Big Is This Market, and What Kinds of Video Are People Watching?
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Video content formats such as AVOD will continue to rapidly gain audiences over the next few years, even as overall digital video user growth levels off.