Video KPIs to Compare Performance of Mobile and CTV
Use Insider Intelligence’s Industry KPIs to evaluate campaigns
Article
by
Ann Marie Kerwin
|
Feb 16, 2023
Share
Topics
Video Advertising
Worldwide
CTV’s clear advantage is its environment of professionally produced, high-quality video.
E-Mail Chart
Download
For premium video, CTV delivers the highest share of ad views across devices.
That’s according to FreeWheel, a platform that tracks professional, rights-managed video content of its clients.
share via email
Latest Reports
Report
D2C for CPG Brands 2023
Report
Canada Time Spent with Media 2023
Report
Retailers Deliver Healthcare
Report
TV and Connected TV Ad Spending Forecasts 2023
Report
US Proximity Mobile Payments Forecast 2023
Report
In-Game Advertising 2023
Report
What Can Worldwide Ecommerce Sales Tell Us About the Future of Digital Ad Spending?
Report
Embedded P&C Insurance
Report
GDPR’s Fifth Anniversary
Report
How Retail Media Advertising in China Compares With the US
Report
5 Charts That Explore the Ad Opportunities in Gaming Video and Esports
Report
US Subscription Ecommerce 2023
Report
Modern Card Issuers
Report
Gen Z Consumer Payment Habits
Report
Chinese Ecommerce in the US
Popular on Insider Intelligence
Article
WPP and Nvidia’s groundbreaking AI ad partnership hurtles digital advertising in an uneasy direction
Article
Data Drop: 4 Charts on the LGBTQ+ Consumer
Article
Google is moving faster on generative AI with latest search experiment
Article
After 10 straight months of ad spend declines, what’s next for the industry?
Report
TV and Connected TV Ad Spending Forecasts 2023
Article
Disney and YouTube demonstrate how AI is already disrupting advertising
Report
In-Game Advertising 2023
Article
5 charts on YouTube’s ad standing amid TikTok, Meta, and CTV competition
Article
May ad updates from Google, YouTube, Meta highlight AI, social media, and retail media opportunities
Report
US Proximity Mobile Payments Forecast 2023
Report
What Can Worldwide Ecommerce Sales Tell Us About the Future of Digital Ad Spending?
Article
TikTok's AI chatbot could increase time spent—and offer advertisers new opportunities to reach ...
Article
How and where CPG customers start their shopping journey
Article
The WGA strike’s downstream effects on the film industry
Article
Consumers continue to splurge on beauty products
Latest Forecasts
Forecasts
Internet Users, China
Forecasts
Mobile Phone Users, China
Forecasts
Smartphone Users, China
Forecasts
Total Media Ad Spending, China
Forecasts
Time Spent with Media, China
Forecasts
Media Usage, China
Forecasts
Digital Video Viewers, China
Forecasts
Time Spent with Mobile, China
Forecasts
Time Spent with TV, China
Forecasts
Time Spent with Digital Video, China
Forecasts
Time Spent with Traditional Media, China
Forecasts
Feature Phone Users, China
Forecasts
Linear Addressable & Programmatic TV, US
Forecasts
Time Spent with Traditional Media, Japan
Forecasts
Mobile Ad Spending, India
"Behind the Numbers" Podcast
Audio
The Daily: Problems with AI, part 1—Treating AI like a human, how smart is ChatGPT, and what ...
Audio
The Weekly Listen: How influential AI-generated ads will be, TikTok's chatbot Tako, and VR in your ...
Audio
The Daily: Netflix (and Max) with ads, has esports momentum ground to a halt, and the best CTV ad ...
Audio
Reimagining Retail: How the valued benefits of retail memberships have changed and some creative ...
Audio
The Banking & Payments Show: Apple Pay’s dominance
Audio
The Daily: The great big monthly advertising, media, and retail quiz - May
Audio
The Weekly Listen: Montana bans TikTok, Amazon jumps on the AI chatbot bandwagon, and space ...
Audio
The Daily: The rise of attention metrics, Apple and Microsoft vs. Google search, and YouTube's ...
Audio
Reimagining Retail: The battle for online dollars—Chewy's growth, Carvana's momentum, and can Amazon ...
Audio
The Daily: Keeping up with retail media, ads in Roblox, and Tesla gives advertising a go
Audio
Around the World: GDPR turns 5 years old and what to expect from AI regulation
Audio
The Weekly Listen: Does the NFL have a viewership problem, Disney+ and Hulu combine, and are free ...
Audio
The Daily: Is Twitter in permanent decline, what AI will do to social media, and TikTok's US ...
Audio
Reimagining Retail: Why mobile wallet adoption matters in retail and predictions about how it will ...
Audio
The Daily: The US physician population, a chatbot medical advice competition, and paying off ...