Video KPIs to Compare Performance of Mobile and CTV

Use Insider Intelligence’s Industry KPIs to evaluate campaigns

Article by Ann Marie Kerwin  | Feb 16, 2023
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Video Advertising
Worldwide

CTV’s clear advantage is its environment of professionally produced, high-quality video.

Industry KPIs: Ad View Share Worldwide, by Device, H1 2021-H1 2022 (% of impressions)
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  • For premium video, CTV delivers the highest share of ad views across devices. That’s according to FreeWheel, a platform that tracks professional, rights-managed video content of its clients.