The trend: Labor movements in the video game industry are heating up again. Workers at several major game publishing companies are attempting to organize, and regulatory agencies like the National Labor Relations Board (NLRB) are beginning to pressure firms for alleged union busting.
More on this: The video game industry has a reputation for long working hours, extended periods of “crunch” during a game’s development, and workplace harassment. Now, another wave of unionizing efforts is on the rise as the industry is experiencing historic consolidation.
Organization abroad: Union pushes and employee pushback aren’t limited to American video game companies.
Generally, industry leaders have not been supportive of unionization efforts. Former president of Nintendo of America Reggie Fils-Aimé said in a recent interview that unions aren’t needed if employees are treated well, and Activision Blizzard sent an internal email to workers in December arguing against the need for a union.
Why this matters: Video game popularity is at an all-time high, prompting more brands and advertisers to eye the space than ever before.