US Wearables Forecast 2025

Smart Devices Evolve as AI and Demographic Nuances Reshape the Market

Report by Jacob Bourne  | Mar 3, 2025
Download
Report
Share
Table of Contents
Executive Summary
Wearables reach a critical mass of consumers
Consumer device preference shifts as wearables market matures
New form factors need to hit the sweet spot of AI functionality and consumer comfort
Sources
Media Gallery
About This Report
US smart wearable users will surge past 100 million by 2025 as AI capabilities drive adoption. Generational preferences, device convergence, and rising form factors like smart glasses and rings will reshape the market through 2028.
Topics
Digital Advertising
Wearables
Digital Health
United States
Table of Contents
Executive Summary
Wearables reach a critical mass of consumers
Consumer device preference shifts as wearables market matures
New form factors need to hit the sweet spot of AI functionality and consumer comfort
Sources
Media Gallery

AI capabilities are transforming traditional wearable devices. Shifting consumer preferences, generational adoption patterns, and emerging technologies will reshape the US wearables landscape through 2028, as AI drives market evolution and new use cases.

Key Question: How is AI integration transforming the US wearables market, and what device categories are emerging as winners?

Smart Wearables Will Reach More Than 100 Million US Adult Users for the First Time in 2025 (millions of US adult smart wearable users and % of adult population, 2024-2028)
E-Mail ChartDownload

Key Stat: US smart wearables will surpass the 100-million-user milestone this year.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

7charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Wearables reach a critical mass of consumers
  1. Consumer device preference shifts as wearables market matures
  2. New form factors need to hit the sweet spot of AI functionality and consumer comfort
  1. Sources
  2. Media Gallery

Charts in This Report

Smart Wearables Will Reach More Than 100 Million US Adult Users for the First Time in 2025 (millions of US adult smart wearable users and % of adult population, 2024-2028)Over One-Third of the US Population Will Use Smart Wearables in 2027 (millions of US smart wearable users and % of population, 2024-2028)
Half of Millennial Internet Users Will Utilize Smart Wearables by 2028 (smart wearable users as a % of US internet users, by generation, 2023-2028)Over 80 Million US Adults Will Wear a Smartwatch at Least Once per Month in 2027 (millions of US smartwatch users and % of population, 2024-2028)
The US Fitbit User Base Will Start Shrinking in 2025 (millions of US Fitbit users and % change, 2022-2028)AirPods Hold More Than a One-Third Share of the US Hearables Market (millions of US Apple AirPod users vs. other hearable users, 2021-2026)
Earwear Leads Wearables Market Through 2028, While Smart Glasses Show Promising Growth (millions of wearable device shipments worldwide, by type, 2024-2028)

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
Gain Access to EMARKETER →
Log in to EMARKETER

authors

Jacob Bourne

Contributors

Franco Bernasconi
Analyst
Paola Flores-Marquez
Chris Keating
Director, Research
Madan Kumar
Copy Editor
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Evelyn Mitchell-Wolf
Emman Velasco
Chart Editor
Yoram Wurmser
Principal Analyst