US Virtual Reality Forecast 2023

As Metaverse Hype Ebbs, Where Does That Leave VR?

Executive Summary

A year after metaverse hype peaked and then crashed, VR is still gaining users. But the pace of growth has slowed, and the predominant use cases are more limited for VR than for AR.

Key Question: What is the US audience for VR media and advertising, and how are consumers using immersive media?

KEY STAT: VR will attract nearly 4 million new users in 2023, but that won’t be enough to keep the gap between VR and AR users from growing.

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Table of Contents

  1. Executive Summary
  2. VR adds new users, but not at the torrid pace of the past few years.
  3. VR headset quality improves, but rising prices cool growth.
  4. Global VR headset shipments will rebound.
  1. Despite troubles, Meta still dominates the VR space.
  2. VR headsets have found their niche in gaming.
  3. We’re in the trough of disillusionment for the metaverse, but don’t give up on it totally.
  4. What does the VR forecast mean for marketers?
  1. Sources
  2. Media Gallery

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Yoram Wurmser


Chris Keating
Director, Research
Jessica Lis
Analyst, Technology
Wendy Malloy
Director, Report Editing
Jane Xu
Associate Forecasting Analyst

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