Video is an essential part of the influencer marketing playbook. While TikTok is the platform on every marketer’s mind in 2022, Instagram and YouTube—and even Facebook—will continue to provide ample opportunities to reach audiences via creator video.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
What types of creator video are consumers watching and on which platforms?
How is TikTok changing influencer marketing, and what will happen to creator video on YouTube and Instagram?
What are best practices for incorporating video into influencer marketing strategies?
WHAT’S IN THIS REPORT? An analysis of the creator video landscape, TikTok’s impact on influencer marketing, and strategies for marketers to achieve video success in 2022.
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