US TV viewers torn between free, ad-supported services and ad-free video subscriptions

Article by Sara Lebow  | Aug 17, 2021
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US TV viewers torn between free, ad-supported services and ad-free video subscriptions
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TV
Video-on-Demand (VOD)
Consumer Attitudes on Marketing
United States

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When deciding whether to sit through ads or pay up, US TV viewers ages 14 and older favor the former, but not by much. While 41% prefer a service that is free with ads, 33% would sooner pay a subscription fee than see commercials in their movies and shows.

What Type of Ad Model Would US TV Viewers Prefer in a TV Service*? (% of respondents, June 2021)
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