US Time Spent With Media Forecast 2024

A Leap for OTT Streaming, Even as TV Shows Surprising Endurance

Digital media continues to steal time from traditional media, driven primarily by streaming OTT and social video. TV’s descent has slowed, however, and it won’t disappear anytime soon. Among individual digital platforms, time spent is relatively settled for now.

Key Question: How much time will US adults spend consuming media each day in 2024 across devices, activities, and platforms?

Key Stat: US adults will spend nearly an hour more per day with digital video than with traditional TV in 2024. However, TV’s decline in time spent will be more moderate than we previously expected.

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Table of Contents

  1. Executive Summary
  2. A slight increase in minutes per day with media, thanks to another boost for digital
  1. Sub OTT is coming for the video crown, but TV is hanging on
  2. YouTube, Netflix, Hulu, and TikTok lead the time spent rankings among platforms
  1. Media Gallery

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Ethan Cramer-Flood


Ross Benes
Senior Analyst
Jasmin Ellis
Forecasting Analyst
Oscar Orozco
Director, Forecasting
Yoram Wurmser
Principal Analyst

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