US Time Spent With Media Forecast 2024

A Leap for OTT Streaming, Even as TV Shows Surprising Endurance

Digital media continues to steal time from traditional media, driven primarily by streaming OTT and social video. TV’s descent has slowed, however, and it won’t disappear anytime soon. Among individual digital platforms, time spent is relatively settled for now.

Key Question: How much time will US adults spend consuming media each day in 2024 across devices, activities, and platforms?

Key Stat: US adults will spend nearly an hour more per day with digital video than with traditional TV in 2024. However, TV’s decline in time spent will be more moderate than we previously expected.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

9charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. A slight increase in minutes per day with media, thanks to another boost for digital
  1. Sub OTT is coming for the video crown, but TV is hanging on
  2. YouTube, Netflix, Hulu, and TikTok lead the time spent rankings among platforms
  1. Media Gallery

Access full deck

View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Download PPTX

 

 

 

 

 

 

 

 

 

 

 

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

authors

Ethan Cramer-Flood

Contributors

Ross Benes
Senior Analyst
Jasmin Ellis
Forecasting Analyst
Oscar Orozco
Director, Forecasting
Yoram Wurmser
Principal Analyst