US Time Spent with Media 2018

Digital Video Consumption Leads Digital Media Growth

About This Report
Daily time spent with digital media will surpass traditional media in 2018. Increased time with digital video, which will reach 1 hour, 26 minutes, is a main driver of the increase of time spent with digital media.

US adults will spend 12 hours, 8 minutes per day with media in 2018, 1 minute more than in 2017. Although growth is slow, consumption patterns are shifting. Notably, daily consumption of digital media will overtake traditional media this year, reaching 6 hours, 19 minutes, or 52.1% of media time.

Digital video is the most time-consuming digital activity among adults, representing 1 hour, 26 minutes of daily media time. Its growth is driving additional time with digital media, accounting for 7 of the additional 16 minutes spent daily with digital in 2018. (Time spent among the adult population includes adults who do not conduct the activities. These adults are counted as 0 minutes toward the average.)

A summary of our current estimates on US time spent with media through 2020 can be found in this report’s accompanying spreadsheet.


Corey McNair


Chris Bendtsen
Senior Forecasting Analyst