TikTok’s advertising suite is becoming more sophisticated with more ad formats, targeting techniques, and measurement capabilities. In 2022, its ad revenues will rise by 184.4% as new advertisers lean in and existing advertisers spend more.
TikTok is no longer an experimental play—it's a must-buy for an increasing number of advertisers. But advertising on TikTok isn’t the same as on Facebook, Instagram, or YouTube. To excel on TikTok, advertisers must use paid media strategically to support and build on creator-led, user-generated, and owned content.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
How big is the TikTok advertising opportunity, and what makes it unique?
How can advertisers overcome privacy, targeting, ad creative, and other challenges to TikTok advertising?
What are best practices for advertising on TikTok in 2022?
WHAT’S IN THIS REPORT? Our first-ever forecast for US and worldwide TikTok ad revenues, an analysis of the opportunities and obstacles in TikTok advertising, as well as strategies for success in 2022.
KEY STAT: TikTok’s US net ad revenues will rise by 184.4% to $5.96 billion in 2022, per our inaugural forecast.
Here’s what’s in the full report
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Table of Contents
Executive Summary
Key Points
TikTok’s Ad Business Is Booming
Advertisers Should View TikTok as a ‘Social Entertainment’ Platform
There Are Still Major Challenges to TikTok Advertising
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