US Subscription Ecommerce 2022

Essential Goods Will Drive Growth, but Subscription Fatigue Looms

Essential goods—like groceries and personal care products—make up some of the fastest-growing segments in US ecommerce. To lock in customer loyalty, retailers, brands, and delivery services are using subscription models that offer value and convenience to buyers of these essential goods.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What are the different subscription models offered by retailers, brands, and delivery services, and what are the best practices for driving customer loyalty?
  2. What product categories are best suited for the subscription model?
  3. What are the challenges of the subscription model, particularly as pandemic restrictions subside and consumers spend more time outside of the home?

WHAT’S IN THIS REPORT? Our subscription ecommerce sales forecast, an overview of retail and delivery memberships, and a look at how subscription models can set up for long-term success.

KEY STAT: More than half (54.3%) of worldwide subscriptions come from two categories: food and beverage and beauty and personal care.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

18charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Key Points
  2. How Big Is the Opportunity?
  3. Major Players: Brands, Retailers, and Delivery Services Are All Banking on Subscriptions
  1. Trends that Will Shape the Future of Subscriptions
  2. How Subscription Services Can Win Business
  3. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

Access full deck

View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

authors

Blake Droesch

Contributors

Whitney Birdsall
Senior Forecasting Analyst
Sky Canaves
Senior Analyst, Retail & Ecommerce
Bianca Carasus
Researcher
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce

"Behind the Numbers" Podcast