Key stat: 16 US states have enacted comprehensive consumer privacy laws as of April 2024, according to the International Association of Privacy Professionals.
Beyond the chart:
Five of these state laws are currently in effect with more taking effect at later dates.
A federal privacy measure, the American Privacy Rights Act, is under debate, but advertisers shouldn’t wait around to take action on privacy as strict state laws already loom.
The majority of US adults are concerned about the data privacy implications of AI, according to October 2023 data from Pew Research Center.
Use this chart:
Understand which states limit how audiences can be marketed to.