Not surprisingly, Facebook accounts for the lion’s share of the social media video spending. US video ad revenues on Facebook will reach $10.20 billion in 2020, again more than doubling the 2017 total of $4.78 billion. These massive figures help explain why Facebook and Google make up a duopoly of digital advertising as a whole, particularly with video advertising.
Twitter will earn $743.8 million in US video ad revenues by 2020, up from $563.4 million in 2017. Snapchat’s 2017 US video ad revenues were comparatively lower at $334.6 million and are expected to see modest growth in 2018 to $397.26 million. However, they will accelerate to $724.1 by 2020, nearly matching Twitter’s by that time.