US Social StatPack

Usage and Ad Spending for 2017–2021

About This Report
All the social stats you need to know for 2018 and beyond. Bookmark this StatPack page to keep these key estimates handy throughout the year.

The US Social StatPack provides a visual overview of nearly 70 eMarketer social network forecasts, including current-year and forward-looking estimates for the following:

  • Total US social network usage and user demographics.
  • Usage numbers and user demographics for Facebook, Twitter, Instagram, Snapchat and Pinterest.
  • Total US social network ad spending.
  • Ad revenue breakdowns for Facebook, Twitter, Instagram and Snapchat.

For more on the social ecosystem, including audience size, usage and ad spending, listen in as analyst Debra Aho Williamson highlights some key findings in our “Behind the Numbers” podcast.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Debra Aho Williamson


Chris Bendtsen
Senior Forecasting Analyst
Cindy Liu
Senior Forecasting Analyst
Corey McNair
Forecasting Analyst
Oscar Orozco
Senior Forecasting Analyst
Monica Peart
Senior Director, Forecasting
Martín Utreras
VP, Forecasting