The greatest amount of growth will come from Gen Zers as they enter adulthood, but millennials are still a force to be reckoned with due to the sheer size of their user base.
Gen Z’s social media usage will outpace that of other generations over the next five years, and its social media habits are both a response to and a rejection of the standards set by generations before them. Meanwhile, millennials’ spending power and size make them a key group to target.
Key Question: How do social media habits differ across generations in 2023 and beyond?
KEY STAT:We predict that Gen Z will see the fastest rate of social network user growth—nearly a 4% compound annual growth rate (CAGR) from 2023 to 2027—while other generations will either increase more slowly or decrease.
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Table of Contents
Report Snapshot
Gen Zers are in charge on social media.
Many millennials have maxed out on social networks.
Gen Xers are still slow to adopt most social platforms.
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