The US secondhand market will be worth $40 billion by 2029

Key stat: Online resale merchandise value will reach $40 billion in the US by 2029, at a compound annual growth rate (CAGR) of 13%, according to March data from thredUP.

Beyond the chart:

• There will be 42.4 million fashion online resale platform buyers in the US this year, nearly a fifth (18.8%) of total digital buyers, according to a December 2023 EMARKETER forecast.
• We estimate that each of those buyers will spend an average of $345.92 on those platforms this year.

Use this chart: Marketers and retailers can use this chart to highlight the opportunity around resale platform partnerships or branded resale programs. It can also be used to illustrate consumers’ desire for low-cost, sustainable purchases.

Related EMARKETER reports:

• US Resale 2024 (EMARKETER subscription required)
• Data Drop: 4 Charts on Sustainability and Consumer Behavior (EMARKETER subscription required)

Methodology: Data is from the March 2025 thredUP report titled "2025 Resale Report," based on research conducted by GlobalData. 3,034 US adults aged 18+ were surveyed during January-February 2025 about their behaviors and preferences for secondhand shopping. Additionally, the top 50 US fashion retailers and brands were surveyed during January-February 2025 for their perspectives on resale. GlobalData’s analysis of the secondhand market includes consumer surveys, retailer tracking, public data, data sharing, store observation, and secondary sources. thredUp also incorporated internal customer and brand performance data.