US Search Ad Spending Benchmarks: Q1 2025

Forecasts and Insights for Search​

Report by Yoram Wurmser  | Apr 18, 2025

Ad Spending Benchmarks: Q1 2025

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Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending in the US

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About This Report
This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​
Topics
Total Media Ad Spending
Digital Ad Spending
United States

Welcome to our latest edition of the “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the collection—we cover our latest forecasts for search ad spending.​

This deck will:​

  • Provide an overview of our search ad spending and revenue forecasts as of Q1 2025, including breakdowns by device, format, and company.​
  • Help ad buyers benchmark their search ad spending and budget allocations against the market.​
  • Help publishers and solution providers assess whether their search ad revenue mix is in line with industry trends.​

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authors

Yoram Wurmser

Contributors

Rahul Chadha
Director, Report Editing
Vladimir de Leon
Chart Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Andrew Spink
Senior Forecasting Analyst
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
Paul Verna
VP, Content