It’s not the fastest-growing channel, but paid search is still a vital component of the digital advertising ecosystem, especially as privacy changes and a potential recession put ad budgets in jeopardy.
These days, search advertising is anything but the shiny new penny. While other formats may claim rising star status, paid search is a bedrock, accounting for more than a quarter of total media spending between general search and the ecommerce channel.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
How much will US advertisers spend on search advertising this year?
Which players will shape the search marketplace over the next few years?
How will paid search fare in challenging macroeconomic conditions?
WHAT’S IN THIS REPORT? Our latest forecast for search ad spending in the US, along with analysis of market dynamics as Google contends with competition from Amazon and others.
KEY STAT: Next year, search ad spending will maintain double-digit growth to reach $111.80 billion—twice what was spent on the format in 2019.
Here’s what’s in the full report
4files
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14charts
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6expert perspectives
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Table of Contents
Executive Summary
Key Points
Search Is Steady as She Goes
Regulators, Competition Appear Closer in Google’s Rearview Mirror
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