US scripted series declined 14% in 2023

Key stat: 516 US original scripted TV series were released in 2023, down from 600 in 2022, according to February 2024 data from FX Networks.

Beyond the chart:

• Until 2023, content production increased every year over the past decade, with the exception of 2020 during the height of the COVID-19 pandemic.
• TV studios had to halt production and delay fall lineups due to the writers’ and actors’ strikes, which ended last September and November, respectively.
• The strikes have forced studios to pay a combined $1.7 billion in payouts over the next three years, adding to the increasing pressure to turn a profit. Studios may look to ad-supported subscription tiers to drive additional revenues.

Use this chart:

• Inform your TV ad strategy.

More like this:

• With the WGA strike over, streaming turns to an uncertain future
• Why marketers should understand the differences between CTV and OTT
• See which platforms are canceling shows at the highest rate
• Despite cooling growth, CTV is lifting the programmatic market