US Retail Sustainability Perceptions Benchmark 2022

How 10 Select Retailers Measure Up for Consumers

Report by Blake Droesch  | Aug 2, 2022
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Table of Contents
Executive Summary
Key Findings
Action Points
Introduction: The Role of Sustainability in Shopping
Leading Sustainability Features
Leading Retailers
No. 1: Product Selection
No. 2: Corporate-Level Sustainability
No. 3: Packaging and Shipping
No. 4: Recycling
Methodology
Appendix
Read Next
Media Gallery
About This Report
Nearly every modern consumer has at least some concern about the environment, but its influence on shopping behavior is far more nuanced.
Topics
Retail Categories
Ecommerce Sales
Retail Sales
United States
Table of Contents
Executive Summary
Key Findings
Action Points
Introduction: The Role of Sustainability in Shopping
Leading Sustainability Features
Leading Retailers
No. 1: Product Selection
No. 2: Corporate-Level Sustainability
No. 3: Packaging and Shipping
No. 4: Recycling
Methodology
Appendix
Read Next
Media Gallery

Executive Summary

Nearly every modern consumer has at least some concern about the environment, but the influence that worry has on shopping behavior is far more nuanced. This report gauges which sustainability features are most important to US consumers, which retailers have the most favorable sustainability perceptions, and what retailers can do to improve their sustainability efforts in the eyes of consumers.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How do consumers think about sustainability when deciding where to shop and what to buy?
  2. What are the most important sustainability features for retailers to offer, both in-store and online?
  3. How satisfied are consumers with the sustainability efforts of 10 leading retailers?

WHAT’S IN THIS REPORT? An analysis of the sustainability features consumers look for when shopping at general merchandise retailers. Also, a ranking of 10 retailers based on perceptions of their sustainability efforts.

Importance of Select Attributes When Choosing a General Merchandise Retailer According to US Shoppers, May 2022 (% of respondents who called each feature
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KEY STAT: The most popular sustainability feature is a selection of products free of harmful or synthetic materials with 24% of respondents considering it “extremely important” when choosing a general merchandise retailer.

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Table of Contents

  1. Executive Summary
  2. Key Findings
  3. Action Points
  4. Introduction: The Role of Sustainability in Shopping
  5. Leading Sustainability Features
  1. Leading Retailers
  2. No. 1: Product Selection
  3. No. 2: Corporate-Level Sustainability
  4. No. 3: Packaging and Shipping
  5. No. 4: Recycling
  1. Methodology
  2. Appendix
  3. Read Next
  4. Media Gallery

Charts in This Report

Importance of Select Attributes When Choosing a General Merchandise Retailer According to US Shoppers, May 2022 (% of respondents who called each feature "extremely important")Most Important Factors US Shoppers Consider When Choosing a General Merchandise Retailer, May 2022 (% of respondents)
Factors that Keep US Shoppers From Purchasing More Eco-Friendly Products, May 2022 (% of respondents)2022 Retail Sustainability Perceptions Rankings (rank out of 10)
Shopper Satisfaction with the Sustainability of Product Selection Features of Key US Retailers, May 2022 (% very/extremely satisfied)Product Selection Features From Retailers that Are Most Important to US Shoppers, May 2022 (% of respondents who called each feature "extremely important")
Shopper Satisfaction with Corporate-Level Sustainability Features of Key US Retailers, May 2022 (% very/extremely satisfied)Corporate-Level Sustainability Features From Retailers that Are Most Important to US Shoppers, May 2022 (% of respondents who called each feature "extremely important")
Shopper Satisfaction with the Sustainability of Packaging and Shipping Features of Key US Retailers, May 2022 (% very/extremely satisfied)Packaging and Shipping Features From Retailers that Are Most Important to US Shoppers, May 2022 (% of respondents who called each feature "extremely important")
Shopper Satisfaction with Recycling Features of Key US Retailers, May 2022 (% very/extremely satisfied)Recycling Features From Retailers that Are Most Important to US Shoppers, May 2022 (% of respondents who called each feature "extremely important")

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authors

Blake Droesch

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Ona Koehler
Senior Director, Benchmarking
Na Li
Director, Primary Research
Amy Rotondo
Director, US Research