US Resale Forecast 2023

Ecommerce Dominates the Growing Market for Secondhand Goods

Executive Summary

Ecommerce resale is one of the fastest-growing segments in retail, accounting for nearly three-quarters of total resale volume. And with the effects of inflation and concerns over sustainability weighing on consumers, secondhand is becoming more and more attractive.

Key Question: What are the key factors driving the growth of resale online?

KEY STAT: Digital channels will account for 74.6% of total US resale volume in 2023, and that share will continue to grow slightly through 2026.

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Table of Contents

  1. Executive Summary
  2. US resale growth will outpace that of overall retail.
  3. Ecommerce resale makes it vastly easier to find and buy used items.
  4. The leaders on the US recommerce scene are two P2P marketplaces.
  1. Resale shoppers care most about saving money.
  2. Shoppers are buying used across categories—even for the holidays.
  3. Retailers are expanding their recommerce offerings to meet consumer demand.
  4. How can brands and retailers make the most of the recommerce revolution?
  1. Sources
  2. Media Gallery

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Sky Canaves


Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Wendy Louie-Lam
Senior Forecasting Analyst
Amy Rotondo
Director, US Research

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