US Proximity Mobile Payments Forecast 2023

How Major Providers Are Making Wallets More Useful to Win Business as Growth Slows

Report Snapshot

As the mobile wallet ecosystem matures, US proximity mobile payment engagement gains are lapping user growth. The three largest wallets are having varying degrees of success in securing users and spending—but all are looking to build out their ecosystems and tighten relationships with consumers in the years to come.

Key Question: How are key wallets harnessing proximity mobile payment growth drivers?

KEY STAT: US proximity mobile payment spending growth will slow to the low double-digits by 2027—forcing wallets to compete for user loyalty and defeat fragmentation.

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    Table of Contents

    1. Report Snapshot
    2. A maturing mobile wallet ecosystem means wallet stakeholders must compete for users’ loyalty and dollars.
    3. Proximity mobile payment user growth is entering a more mature phase as the technology finally mainstreams.
    4. Existing users are engaging with wallets more—propelling spending growth.
    1. Apple Pay’s robust feature innovation and sky-high brand loyalty put it on a stellar trajectory.
    2. Google Pay’s success hinges on how well the brand can harness its dominance beyond mobile payments.
    3. Despite attempts at innovation, Samsung Wallet is becoming a nonfactor in proximity mobile payments.
    4. What’s next for three groups of providers in the space?
    1. Insider Intelligence Interviews
    2. Sources
    3. Media Gallery

    Interviewed for This Report

    Jenny Cheng
    Vice President and General Manager, Google Wallet
    Interviewed May 2, 2023
    Pieter de Villiers
    Co-Founder and CEO
    Interviewed April 19, 2023

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    Jaime Toplin


    Eleni Digalaki
    Principal Analyst
    David Morris
    Principal Analyst
    Oscar Orozco
    Director, Forecasting
    Melissa Rosenberg
    Senior Researcher

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