In this Meet the Analyst Webinar, Ross Benes, our senior analyst, discussed the latest trends, data, and strategies on how marketers are approaching programmatic video.
Watch this discussion, made possible by StackAdapt, on the topics below and more:
- Our updated programmatic video ad forecast
- Mobile video and connected TV
- Measurement problems and ad fraud
- Plus! Brian Burch, vice president, marketing at StackAdapt, joins the conversation
Presenters:
Ross Benes is a senior analyst at Insider Intelligence. He has written for numerous advertising trade publications including Adweek, AdExchanger, and Digiday, and he's been quoted as an industry source in many publications including The Wall Street Journal, The New York Times, and The Hollywood Reporter. Ross has published three nonfiction books.
Brian Burch is vice president, marketing at StackAdapt. He leads the company’s global marketing efforts to build on its position as the programmatic partner of choice for exceptional digital marketers. Before StackAdapt, Brian was at Amazon Web Services, where he led its marketing efforts to serve small and medium-sized businesses across the US, Canada, and Latin America. He brings more than 35 years of technology marketing experience and a proven ability to drive technology product and services revenue.
Moderator:
Paul Verna is Principal Analyst and Head of the Advertising and Media Practice at Insider Intelligence. A veteran analyst, journalist, author, communicator, and media production executive, he has appeared regularly on media outlets including The New York Times, The Wall Street Journal, Bloomberg TV, and NPR.
