How much of US population listens to digital audio?

Article by Sara Lebow | May 11, 2022

About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021. Over the past decade, that share has grown by 38 percentage points, making the weekly listenership now 192 million strong.

Beyond the chart: Among these listeners, Spotify is the digital audio platform of choice, with 31% using the service in the week prior to being surveyed. YouTube Music follows in second, with 20%, while Pandora trails in third place, with 13%. That’s a radically different picture from 2013, when the US had 86 million weekly digital audio listeners, Pandora was their top platform by a wide margin, and Spotify attracted a single-digit share of that base.