Rapidly shifting customer expectations, disruption from new entrants, and new risks and coverage needs threaten to turn the property and casualty (P&C) insurance industry on its head. But insurers that digitally transform can come out on top.
Property and casualty (P&C) insurers are at a crossroads as digital transformation, disruptors, and shifting consumer behaviors rock their industry. But incumbents can invest wisely to deepen customer relationships and build innovative solutions.
WHAT’S IN THIS REPORT? We lay out the links in the insurance value chain, detail the drivers of digital transformation within the P&C insurance industry, and explore how incumbents can best meet the needs of digitally minded consumers. We also highlight the key trends that will reshape the industry going forward.
KEY STAT: Digitally minded customers are pushing insurers to transform: Digitizing service and support is worldwide insurance executives’ most cited digital priority in the next 12 months, per a September 2021 Smart Communications survey.
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
12charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
Executive Summary
Key Points
Introduction
Who’s Who in the P&C Insurance Ecosystem
The Evolving Insurance Customer Journey
How Insurers Can Get the Most for Their Tech and Digital Ad Dollars
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
Which First-Party Data Sources Will Be Most Valuable to Marketing Professionals Worldwide in 2022 to Address the Loss of Third-Party Cookies? (% of respondents)
Which First-Party Data Sources Will Be Most Valuable to Marketing Professionals Worldwide in 2022 to Address the Loss of Third-Party Cookies? (% of respondents)